About World IA Day Canberra

Word IA Day Canberra will be held on Saturday 21st February 2015. It is opened to anyone interested in learning and sharing about user experience (UX), information architecture (IA), accessibility and related design talks. It's a FREE one day conference, hosted at the lovely offices at PwC Canberra.

We're planning a day of talks with plenty of breaks so you can hang out more with some of the nicest folk around. We're aiming to cover a range of UX, IA and accessibility talks. If you're new to UX/IA/accessibility or a seasoned veteran, come out and share the ways that UX/IA/accessibility makes a difference in your life.

This event is opened to anyone interested in UX, IA, accessibility and the web.

Watch it live on Ustream


World IA Day Canberra will be held at the PwC Canberra offices.

The address is:
28 Sydney Avenue,
Forrest ACT 2603

Google map

PwC is located next to the Minter Ellison building on Sydney Avenue in Forrest, Canberra (around the corner from Hotel Realm).


There is free on-street parking around the venue.


If you're looking for a place to stay, hotels near the venue include:

Want updates?

Please follow our twitter account WIAD Canberra for updates.


09:30 - 10:00

10:00 - 10:30
Welcome and introductions

10:30 - 11:05
Are all users ‘happy’ with your website?

In Australia, 18.5% of the population identifies as having a disability and 15% are over 65 and may have impairments. Andrew will talk about the issues facing people with disabilities and the elderly that may inhibit or prevent their use of your website or application, and some of the solutions to keep them happy.

Andrew Arch Andrew Arch Digital Government Strategy Branch, Department of Finance

11:05 - 11:40
Architecting happiness in the age of Digital Government

Australian governments are on the brink of a period of significant digital change, driven by global forces which are transforming our society overall. This digital transformation will see focus not only on pervasive high quality end user experience, but also the experiences delivered at other points of the government service value chain, and changes needed to underlying organisational functions necessary to deliver services.

So, what does this mean for us as architects of information and experiences?

This talk will look at the emerging Digital Government landscape and the opportunities this presents for experience practitioners.

Stephen Hall Stephen Hall National Lead, Customer Experience and Digital Government for SMS Management & Technology

11:40 - 12:15
It’s not easy being green

Do you remember when you first discovered the complex and engaging world of IA and UX? The thrilling way it grabs a hold of you and won’t let you go but you wouldn’t have it any other way? Ashlea McKay does because it’s still happening. With just under 3 years experience, Ashlea shares; lessons learned, discoveries made and inspired insights from her unique perspective as a newbie.

Ashlea McKay Ashlea McKay UX Designer and Researcher

12:15 - 13:00

A free light lunch will be provided by our generous sponsor, PwC.

13:00 - 13:35
Machine learning, crumpets and future happiness

What does machine learning have to do with crumpets? Why would anyone want to photograph something that can’t be seen? What’s the best way to evacuate a city? Answers to these questions and more as we explore how UX at NICTA is helping to architect future happiness.

Cameron Grant Cameron Grant Senior UX designer, NICTA

13:35 - 14:10
Understanding why people struggle online (and what we can do about it)

Monitoring the usability of a website is critical if we want to understand what our users are trying to do and how to improve their experience. Conventional methods, such as usability labs and focus groups, are expensive and slow: on the other hand, web analytics focuses on the mechanics of a site and provides little clue about the experience.

In this talk we'll look at research which bridges the gap, by seeing what user behaviour can tell us about user experience; and at new CSIRO software which mines web server logs to find out where, and how, a site can be improved.

Dr Cécile Paris Dr Cécile Paris Science Leader, CSIRO

14:10 - 14:45
Don’t know, don’t care, just give me what I need

Most people in Australia don’t know, or care, about the detail of how government service delivery works. They might know that Centrelink looks after welfare, that the Tax Office will collect their taxes and or where to go to register their car, but past this Government information and services can become very complicated and sometimes influenced by bureaucratic boundaries that mean nothing to users. I will talk about the work we are doing to improve australia.gov.au as “the place to go when you don’t know where to go” and how we are using IA to connect the complex needs of users with the right source of government information.

14:45 - 15:20
The decisions you didn't know you made

Some philosophers once put forward that for humans, rationality is the goal, not the default. So if we know we're not rational, wouldn't it be nice to at least be aware of all the things that affect our decision-making? What makes us pick this item, or want that thing, or care more for A than for B?

Welcome to the wacky world of cognitive bias. You've always been in it, and some of these doozies have affected you in ways you probably always suspected - but now they have a name and that makes them real. In a fun and irreverent walkthrough of a bazillion (ok maybe just a heck of a lot) types of biases, we can find out which ones we're susceptible to, which ones we should just acknowledge and never talk about again, and which ones we can actually use for good to improve lives, and increase happiness.

Kim Chatterjee Kim Chatterjee Senior UX Designer, PwC's Digital Change Services

15:20 - 15:55
Lightning talks

Open to everyone, this session is a series of 5 minute lightning talks. Ask a question, or raise an idea - please no sales pitches though!

15:55 - 16:00
Close and giveaways

Our lovely sponsors have a bunch of awesome giveaways for attendees. Please bring along your business card to help us draw the winners!

16:00 - 19:30
Post event drinks

Being social types, we're aiming to wander over to Hotel Realm after the conference for some drinks and maybe dinner, so you can get to know your fellow conference attendees.

Made Possible By Our Generous Sponsors