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David Zerlin Associate Partner, VSA Partners @zetadog David is an associate partner at VSA Partners where he has lead the User Experience Architecture group since 2001. David advises clients—such as P&G, GE, Thomson Reuters, Caterpillar, the AMA, and IBM—in effective strategies for meaningful user engagement within their ever-broadening digital ecosystems. Prior to his tenure at VSA, David was Co-Founder of the experience design firm Xplore, and Chair of Interactive Media for the University Film and Video Association.

David’s circuitous college career began with three years of architecture (the kind that involves buildings) at Washington University and ended with an MFA from the School of the Art Institute of Chicago, where he is a sometime instructor.