FADA Auditorium, Faculty of Art, Design & Architecture.

Bunting Rd Campus, University of Johannesburg, Auckland Park.

Time: 09h00- 16h00

Date: 21 February 2015


9: 30 - 10: 00

Official Welcome

Professor Frederico Freschi: Executive Dean of the Faculty of Art Design and Architecture, University of Johannesburg.

Jason Hobbs: Introduction to the days events followed by a short framing of the state of IA.

10: 00 - 10: 30

Farai Madzma

Using scribbles and pixels, Farai has spent the last 10 years trying to convince businesses to treat people on the other side of the screen as humans. For the past 7 years he’s worked for clients such as BBC, Audi and Telefonica in UK. More recently Farai has been grappling complex design challenges in South Africa, where screens are small, bandwidth is low and businesses are just starting to understand that UX is not UI.

Farai Madzima Farai Madzima Designer: Freethinking

10: 30 - 11: 00

Joëlle Bataille

Joëlle is a user experience designer based in Johannesburg, South Africa. Having started out as a web designer in 2001, Joëlle quickly moved into UX and usability. Joëlle loves throwing herself into complex information structures and creating better, more human experiences.

Joëlle Bataille Joëlle Bataille Designer: Native

11: 00 - 11: 20

Sponsors presentation:


11. 20 - 11: 50

Tea break

11: 50 - 12: 20

Marcel Rossouw

Marcel has been participating in the digital marketing and communications industry since 1999, creating digital experiences and properties for brands including Absa Bank, MTN, BMW, MINI, Standard Bank, Coca Cola, Gautrain amongst others.

Marcel Rossouw Marcel Rossouw Designer, Fjord

12: 20 - 12: 50

Jacqueline Fouche

Jacqueline has been obsessed with making digital products people love ever since she made her first site in '98. She came to the conclusion that user-centred design is the only way to achieve this. The favourite part of her career was working with travel start-ups.

Jacqueline Fouche Jacqueline Fouche Designer: Standardbank

12: 50 - 1: 00

Speakers presentation:


1: 00 - 2: 00

Lunch break

2: 00 - 2: 30

Jhono Bennett

Jhono Bennett is an architect, joint co-ordinator of Unit 2: Architecture & Agency at The University of Johannesburg's Architecture Department and co-founder of 1to1 - Agency of Engagement, a non-profit entity that provides a design based collaborative service between grass roots organisations, professionals, academia and government.

Jhono  Bennett Jhono Bennett Architect and Lecturer

2: 30 - 2: 40

Kgothatso Lephoko

KG has been an Information Architect at Glucode since 2013 where she has been involved in creating mobile applications for iOS, OS X and Android. She has worked on projects for companies that include Discovery, M-Net and Standard Bank.

Kgothatso Lephoko Kgothatso Lephoko Designer and post-grad

2: 40 - 3: 10

Rishal Hurbans

Rishal Hurbans is a Software Engineer interested in technical architecture and design, UX, mobile, and AI. Currently, a Team Lead at Entelect. I also like game development, and music production.

Rishal Hurbans Rishal Hurbans Software Engineer: Entelect

3: 10 - 3: 20

Sponsors presentation:


3: 20 - 3: 40

Breather break

3: 40 - 4: 00

Thank you & give aways

Stick around and see if you can claim one of our wonderful sponsored prizes.

4: 20 - bed time

Afterparty- drinks and food!

44 Stanley Precinct. (that's just across the road!)


Tasmin Donaldson Tasmin Donaldson

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