Hyderabad is the capital city of the southern Indian state of Telangana and Andhra Pradesh. It is the largest city in the state with a metropolitan population of 7.75 million, making it India's fourth most populous city and sixth most populous urban agglomeration. Hyderabad is also one of the most developed cities in the country with an established Information Technology (IT) hub and an emerging start up culture.

Ellaa Hotels H. No. 2-55/H/H, ISB Road, Hill Ridge Springs, Gachibowli Hyderabad, Telangana 500032 India


9:30 am - 11:00 am
Data Driven Design - Eye Tracking

Information Architecture when done right, has significant impact on the Usability and Engagement with a website.

What is not as widely known is that the science of Information architecture has evolved to compensate for a little known limitation in the way we see and process information.

In this presentation, I will talk about how we perceive and process information, and will present a number of case studies of how information architecture when used right - can create amazing product experiences, and generate hundreds of millions of dollars in revenue.

Prasad Kantamneni Prasad Kantamneni Prasad Kantamneni

11:00 am - 11:30 am
Tea Break

11:30 am - 1:00 pm
Information, Architecture and Possibilities

Consciousness & automation in s/w, systems : Information, Architecture and Possibilities

Anvita Bajpai Anvita Bajpai Anvita Bajpai

1:00 pm - 2:00 pm
Lunch Break

2:00 pm - 3:00 pm
The Role Of IP Law In The Design Process

As UX professionals acknowledge the need to incorporate a more customer-centric approach in design strategies, it becomes important to continuously ask, ‘does the customer or user find my product attractive and useful?’ Recent trends suggest that the more popular devices emphasize great design aesthetics with functionality. To many the future of design is the marriage between form and utility, however Intellectual Property law does not share this perspective. Instead of protecting it under one single IPR, the law seeks to protect the design as separate elements under copyright, patents, trademarks or trade dress. Should designers then be privy to legal know-how at all stages of the design process? How do UX and CX strategies change owing to the form-functionality debate? And finally, does design need a change of outlook or does the law need to catch up?

Manojna Yeluri Manojna Yeluri Manojna Yeluri

4:00 pm - 4:30 pm
Tea Break

3:00 pm - 4:00 pm
Prototyping on 3D Printer

An interactive workshop on 3D Printing with a live demo

Prudhvi Reddy Prudhvi Reddy Prudhvi Reddy

4:00 pm - 4:30 pm
Tea Break

4:30 pm - 5:30 pm
IA Open House

This session will be open house session to address attendees queries on how to resolve day to day challenges in creating or practising IA, UX, UCD and design for end customer.

Prudhvi Reddy Prudhvi Reddy Prudhvi Reddy
Manojna Yeluri Manojna Yeluri Manojna Yeluri
Anvita Bajpai Anvita Bajpai Anvita Bajpai
Prasad Kantamneni Prasad Kantamneni Prasad Kantamneni

5:30 pm - 6:00 pm
Closing Session

Gifts to our Winners & Attendees.
Awards to our speakers
Awards to our volunteers
Vote of Thanks speech to our Sponsors

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