Join us as we discuss architecting happiness

The conference will be held at Startup Edmonton, located in downtown Edmonton, 3 Blocks North of the Bay / Enterprise Square LRT station.

Startup Edmonton is an entrepreneurial campus and community hub. Since 2009, they have been creating collisions – between developers, designers, makers, founders, investors and mentors – transforming ideas into companies. They are a non-profit company headquartered in Edmonton, Alberta


9:00 - 9:50
People First: Making Products Better by Truly Understanding Your Users

The foundation and starting point of any great website or application is a deep-rooted understanding of its users. When we truly understand the actual people interacting with the things we design – and not just on a superficial level – we can create products that make for happy users. In this talk, we’ll discuss how to discover various user groups, what questions we should really be asking about them, how user-centered design applies to iA & UX, methods to get the information we need, and real-life examples of deep user understanding that have led to lovable products.

Jeff Archibald Jeff Archibald Owner, Paper Leaf Design

10:05 - 10:55
Shoes are happiness: Ways to communicate the process of defining information architecture to get buy-in from clients

Some of the struggles that UX community is still facing, includes getting buy-in for the UX and IA processes from the businesses so they can feel compelled enough to pay for it. Many women understand the happiness shoes bring, but some men won’t get it. How do we make men realize or understand the same happiness? In this talk, I’ll be sharing the tried techniques to getting clients see your point of view. We will be using the analogy of closets and shoes to help expand on these techniques and ways we all can be as excited and happy about information architecture as ladies do about shoes.

Ammneh Azeim Ammneh Azeim User Experience Practice Lead, IOMER

11:10 - 12:00
If IA were like a box of chocolates...

Good Information Architecture is about ensuring consumers of your solution get to what they are looking for with a minimum amount of effort. By examining the user experience a box of chocolates provides, we can dissect the experience and make improvements to the process, so that users can be confident and happy with the result. We will explore the key components of search and navigation that provide consumers with a result that makes them both happy and productive in your solution.

David McMillan David McMillan Practice Lead, Portals and Collaboration, DevFacto

13:00 - 13:50
Why Happiness? Information Architecture for the Whole Range of Human Experience

I don't think it's a stretch to say that our culture is obsessed with happiness. Every day we are bombarded with messages that promise us happiness, from momentary pleasures (a peppermint mocha latte, the Happy Meal) to lifetime satisfaction (an engagement ring). Some companies, like Zappos, have made happiness a cornerstone of their business.

But many people have suggested that climbing on the hedonic treadmill--that is, continually pursuing happy moments--may not lead us to better or more fulfilling lives. Australian researcher Hugh Mackay, to quote just one notable thinker on this subject, has said "the idea that everything we do is part of the pursuit of happiness seems to me a really dangerous idea and has led to a contemporary disease in Western society... fear of sadness."

This talk will address two questions: What other emotions, besides happiness, give meaning and depth to people's lives? And when is it appropriate to invoke those emotional states in the products and services we create? Throughout the presentation I will discuss real examples and practical techniques for designing for the other 99% of human experience.

Gene Smith Gene Smith President, NForm

14:05 - 14:55
Reshaping our work process to improve our and our clients’ happiness

Running a creative/UX team is hard work. There’s a constant push/pull to keep your team and your client happy, projects running smoothly, while achieving the right balance of time, schedule, budget, and scope. Scott will share some insights into how Yellow Pencil has been reshaping work processes to improve “happiness”.

Scott Baldwin Scott Baldwin Director of UX and Design, Yellow Pencil

15:10 - 16:00
Creating Responsive Content Experiences

Just as a Sitemap describes the hierarchical structure of a website, Content Models describe all of the content types on the new, target site, the elements of each, and prioritizes the type of content that ought to appear on a specific page type. It helps us define the content creation, design, and user experience concepts for the new site. This is especially important for the responsive web: because layout and user context is constantly changing, we have to make sure that content priorities are represented consistently across browsing platforms.

Steve Fisher Steve Fisher Founder, The Republic of Quality

16:30 - 18:00
Networking / Social

Join us after the talks for some cocktails and appetizers at the Mercer Tavern, located downstairs from the conference venue

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