Featured Talk
Coordinated By:
Ana-Maria Bogdan
anamaria.bogdan@rga.com
Joining the event
Due to a limited number of participants, World IA day is Bucharest is an invitation-based only event gathering designers, UX specialists, digital or e-business decision makers, content creators etc.
We'll get together at Copper's starting 9.30am-10.30am, and have a good coffee. The conference will kickoff at 10.30 am and it will end around 6-6.30pm, followed by a networking session. Lunch will be served around 1-2pm and sweets around 4-4.30pm. For all participants we will provide, coffee, tea, juices, delicious lunch and sweats.
Attending the event
If you really want to attend this event, please send us an email at WIADbucharest@gmail.com and let us know your reasons why. Do not forget to include all your contact details. We'll come back to you with an answer as soon as possible. Thank you!
Location
The 4th edition of World IA Day in Bucharest will be held at Cooper's Pub, the artsy and cozy new place in town located in the old city.
Agenda
We'll have the chance to get to know each other, while having a good coffee and a delicious croissant. You'll also receive your badge and a nice surprise!
What better way to start a day about happiness, if not with an inspirational true story shared with us by Mr. Dumitru-Dorin Prunariu, Romania’s first astronaut and former President of the Association of Space Explorers. His life story is nothing but a strong proof that dreams, no matter how daring, can become reality.
The process and secrets of how R/GA's approaches of Experience Design - the discipline that employs a 360 approach to how people experience brands and live with their products and services, is put in practice for well-known brands such as O2, Beats, Turkcell and many others.
Sharing the stories and learnings behind the design of the user interface of Carrefour Online, one of the most active e-commerce players in Romania.
Stories about designing stories for the web, from the creators of the webcomic Fredo & Pid'Jin.
Thanks to our local organizers and partners, all participants will be invited to a delicious lunch prepared with happiness by Copper's Chef. Coffee, juices, water and tea are included. If you feel like having a cold beer or a nice glass of wine, that you'll need cover from your own pocket.
Patient happiness (on the long and the short term) is the goal of medical care. May this be a pleasant medical visit or a successful treatment, sometimes to solve big problems we have to look at the tiny things that get lost in such a complex architecture. A brief case study on the main Romanian medical networks, which tries to find where the tiny bits of happiness are getting lost too easy.
Behind the Scenes a Soon to Be Launched Romanian Telemedicine Project. A first-time-ever case study on how digital strategists, UX designers, doctors, technologists and daring entrepreneurs joined forces to launch a telemedicine project aiming to reshape for the better the healthcare services in Romania.
There are some of us who know content comes in different shapes and sizes, yet not all brands are aware of this reality. These are the kind of brands Raluca and Alexandra have been helping by working together for the last four years and teaching them how to create appropriate content for their digital channels and how to manage it. On February 21st, they will talk about six multiple personality brands and how they communicate on their online channels.
Of course there will be coffee, juices, tea and water... but we have not forgotten the desert!
You think you know a story, but you only know how it ends. To get to the heart of the story, you have to go back to the beginning. (King Henry VIII, The Tudors TV Series) That's a perfect motto for Telekom case study Grapefruit UX team will share with you for the first time. It's the whole story of a project developed in almost two years, involved dozens of people and thousands documentation pages.
With Andra's help will find out more from our special guests about use experience, information architecture and all sorts of challenges that come along when developing digital projects.
Our local and global sponsors made sure all participants coming at WIAD2015 Bucharest we'll go home with some really nice goodies.
Rosenfeld Media — 1 full digital library
Axure — 1 Axure Pro license
User Testing — 1 package of 10 user tests
Justinmind — 1 perpetual license
Peter Morville, Intertwingled — 2 books
Kristina Halvorson & Melissa Rach, Content Strategy for the Web — 2 books
Margot Bloomstein, Content Strategy at Work — 2 books
Moleskine Smart Notebooks, Creative Cloud Connected - 2 items
Moleskine Notebooks, Hobbit edition — 3 items
In addition, all participants at WIAD2015 Bucharest will receive:
UIE — 60-day access to the All You Can Learn library for all attendees
Proto.io — 60-day "Freelancer" level subscription for all attendees; 50% off any plan for all attendees
Time to relax, have a drink, get to know people you haven't had a chance to meet or catch up with those you haven't seen in a while. Everybody is invited!
Volunteers
Lucian Stroie
Made Possible By Our Generous Sponsors
AND WITH THANKS TO OUR GLOBAL SPONSORS
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